Ads As Entertainment

Ads As Entertainment

The changing world of TV viewing

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The way we watch TV has changed and the advertisements are now part of the entertainment. Less people are watching commercial television on a traditional television and are looking to On Demand streaming services such as BBC iPlayer, Netflix, Amazon, and YouTube to provide entertainment and information.

OFCOM (The Office of Communications UK) reports that while the over 65’s are watching on average 344 mins/day of programmed TV, the younger group of 16-24 year olds are watching 114 mins/day and that number is decreasing as they use their mobiles, tablets, and desktops to stream.

This Chinese mobile phone ad gets the point across about the main features of the phone while creating a strong emotional bond with the grieving woman and it does it all while maintaining a sense of humour.

UK MATHS EDUCATION NEEDS TO LOOK TO THE FUTURE

Demand for creative problem solvers – not excellent exam writers

Radical changes to the UK public education system will be needed to benefit the future of our children. An over emphasis on exam results are not only unhelpful, but rob our pupils of their potential.
This three part series looks at the importance of moving away from the old traditions by examining one of the pillars of education – mathematics. For 15 to 19 year olds, we have been teaching students how to write exams. It is time to look at helping our pupils achieve their capabilities.

Our world is changing and mathematics education needs to transform as well.

Part One: The Endless Cycle

Part Two: The Endless Cycle Continues

Part Three: Alternatives To The Endless Exam Cycle

UK MATHS EDUCATION NEEDS TO LOOK TO THE FUTURE Part 3

PART THREE:
ALTERNATIVES TO THE ENDLESS EXAM CYCLE

Options exist: Why not consider them for the UK?

The endless cycle of the pressure to obtain good mathematics exam results leaves little time for pupils in the UK to obtain the necessary problem solving skills required for the future.

Other places in the world seem to produce good students without this method of assessment. It is time the UK started thinking of alternatives.

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