Ads As Entertainment
The changing world of TV viewing
The way we watch TV has changed and the advertisements are now part of the entertainment. Less people are watching commercial television on a traditional television and are looking to On Demand streaming services such as BBC iPlayer, Netflix, Amazon, and YouTube to provide entertainment and information.
OFCOM (The Office of Communications UK) reports that while the over 65’s are watching on average 344 mins/day of programmed TV, the younger group of 16-24 year olds are watching 114 mins/day and that number is decreasing as they use their mobiles, tablets, and desktops to stream.
This Chinese mobile phone ad gets the point across about the main features of the phone while creating a strong emotional bond with the grieving woman and it does it all while maintaining a sense of humour.